Game Development: I Built a Game Empire

Users and funds, this is the most important place for Chen Xu to break through.

Needless to say, the more the merrier.

The profitability of the follow-up "Genki Knight" is gradually decreasing, and there must be a substitute product.

As a game that can be operated for a long time, it can be said that it is very suitable.

It can ensure that the current capital chain of Fengyun Games is sufficient, and there is no risk in subsequent development.

And the accumulation of users is also indispensable to spend money.

The Internet, even in the gaming industry, is a very normal means of spending money to buy users.

Although he is slowly accumulating users with one game after another, Chen Xu also has such a confidence.

But it will take time.

Isn't it good to be able to directly spend some money to introduce a large amount of traffic and help yourself complete the accumulation of a pre-user volume?

And Chen Xu is also confident, relying on the game to convert this kind of traffic users into loyal fans.

Among them, "Three Kingdoms" is one of the projects that take on this task.

Priority is given to one of the developments of "Three Kingdoms".

Then in the follow-up development of "The Shore of the Land".

After all, in terms of content, the main point of "Three Kingdoms" lies in the design of the cards and the setting of rules.

And for Chen Xu, the use of memory potions is not a matter at all.

The main point is in the original art painting.

At the same time, Chen Xu is not ready to use all the original art paintings in "Three Kingdoms".

Because in the previous life, the art in "Three Kingdoms" is actually a more criticized existence for players.

is mainly because of the inconsistency of the painting style, especially in the later stage of "Three Kingdoms", the original paintings of various skins and characters, some rough, ink, and two-dimensional.

It feels like a hodgepodge to the player.

The main reason for this, on the one hand, is that the game itself was just a simple mom-and-pop shop in the early days.

Therefore, in the field of art, it is not done independently.

For example, Zhao Yun and other generals have borrowed from the art in "Warriors of the Three Kingdoms", in addition to a series of comics in the vertical painting.

This also laid the groundwork for the different art styles that followed.

Secondly, there is also an operation for the follow-up of the game, and Chen Xu also has a general idea.

In the previous life, "Three Kingdoms Killing" slowly declined, and the disgusting operation can be said to be absolutely creditable.

Among the many manufacturers in the previous life, if there were many pits in operation, there were many.

But if it is disgusting, the operation team of the southern travel card "Three Kingdoms" located in Suzhou and Hangzhou can definitely occupy a position.

"Three Kingdoms Killing" played a good hand of Tianhu cards, which has a lot to do with the pig teammates dragging their feet.

For example, the Rise to Fame Expansion Pack, which was the first player in the game to break the entire balance, was originally a perk for players with physical cards.

The martial arts in it are designed by the players themselves, and the official makes subtle balance adjustments.

The main purpose is to satisfy the player's desire to have his own design general.

As a board game, these cards are unbalanced, and everyone plays them offline, so you don't want to join naturally.

But when it came to the online game version of "Three Kingdoms", the operation of the Nanyou Card slapped his head and directly threw all these generals into the game.

And this throw completely made the balance of "Three Kingdoms Kill" explode, Ma Dai and Foot Trainer in 2012, Cao Chong and Queen Fu in 2013 can be said to be the old batch of supermodel generals, that is, at this point in time, it can be said that "Three Kingdoms" has almost reached the peak of imbalance.

Even the players at that time openly played a forbidden ambush.

This kind of harsh game environment, not to mention professional operation and game planning, even the players themselves know very well what this concept is.

But what about the operation of "Three Kingdoms"?

Taking Cao Chong as an example, it took nearly two years to rectify and weaken him.

It made the competitive environment of the whole game disgusting for two whole years.

Similar situations have been made countless times by its operations team.

If you buy any paid general, you can permanently get Zuo Ci's activities.

Directly throw the cheap generals bought by players in the game to the free pool of members.

Because of the improvement of technology, it is a good thing to update the game version.

However, it is announced that players will not be able to inherit the data of the old game account in the new version of the game.

In the follow-up activity, there were only more than 3,000 players participating in the afternoon, and it stands to reason that each player should be able to share more than 60,000 yuan.

As a result, in the last ten minutes of the evening event, there were suddenly more than 400,000 Yin soldiers, and only 888 ingots were finally distributed to the players.

Officially, it's a coincidence, it's a coincidence.

It can even be said that under this kind of operation, "Three Kingdoms" can still have many players, basically relying on a gameplay of the game itself, as well as a feeling for the game.

This kind of overdraft of the game's life in exchange for a temporary profit, Chen Xu will naturally not do it.

And Chen Xu himself never thought that relying on "Three Kingdoms" would become the main profitable product.

It is more of a product that condenses player stickiness and has a solid reputation.

So in terms of the profitability of the game, Chen Xu is not ready to be the same as "Three Kingdoms" in his previous life.

All kinds of military generals are launched in an endless stream, and then they come to make money by selling military generals.

The main means of making money is the general's skin, as well as the decorative props such as the pattern on the back of the card.

The military generals are all free.

And this business model of selling skins, as long as the content of the game itself is good enough, in fact, the income may not be less, and the game life will be longer.