Game Development: I Built a Game Empire

Aren't games like "Isaac" excellent?

The answer is no.

But they're more of a way for players to get to know the charm as they get deeper into the game.

In the case of "Isaac", from the release to the boom, there was a gap of almost half a year during this period.

And "Genki Knight" has reached 4 million users in just one week with its simple and easy-to-use results.

Why is this happening?

Because of the dungeon-style roguelike games such as "Isaac" and "Into the Dungeon", there are some learning costs, and the game mechanics are more complicated.

And "Genki Knight" is on the mild side, in terms of diversity, "Genki Knight" can't be compared with roguelikes like like "Isaac", there are not so many complex combinations.

So it's impossible to make a variety of choices like Isaac.

For fans who have already been exposed to many roguelikes, Genki Knight may have a feeling of lack of depth and will soon get a little tired.

But Genki Knight also has a unique advantage, which allows it to achieve 4 million users in a week.

That's the light and simple entry threshold for "Genki Knight".

That's its biggest feature.

The same light and easy-to-use feature can also allow Chen Xu to promote the game as quickly as possible in the early stage.

After all, for the current Fengyun game, time is very tight, and it also needs enough money to make money.

Even if Chen Xu has a variety of games with advanced design concepts in his mind.

But if there is no capital, it is difficult to move an inch.

Before this, Chen Xu also thought about making some card games to make a profit.

After all, if there is any type of game that is the most profitable and the easiest to do.

Then there is no doubt that it is a card mobile game.

But after thinking about it carefully, Chen Xu still gave up.

Card games have also gone through several periods of development, including past lives.

First from "I Am MT" to fame, and then to "Dota Legends" to further break through the innovation of card games.

and "The King of Fighters 98 Ultimate Battle Online" directly turned SNK, which was on the verge of death at the time, into a profit.

Thus accelerating the enlightenment of IP cards.

There is also the success of the follow-up "Onmyoji" developed by the pig factory, and the "FGO" that made the agent of Xiaopo Station earn a lot of money.

These two directly break the limitations of a card, making the two characteristics of high-quality art cards and original two-dimensional cards a hit.

Including the later launched "Blue Route", "Honkai Impact 3" and "Ark of Tomorrow", it can be said that they are all in this way.

And they also have a significant feature, aside from the gameplay, that is, excellent performance in art.

And in this world, Chen Xu also carefully studied the current card mobile game.

It is between high-quality and IP-based.

It has formed a stable industrial scale chain.

Therefore, for the current Fengyun game, it is better to enter this field than to develop new games by yourself.

There are still two reasons, no money and no channels.

The game can be developed, but if there is not enough money to promote it.

You can't let the game become an instant hit at the beginning of its launch, it will become a wedding dress for other game manufacturers.

After all, card games are completely different from other games.

Aside from the main core point of IP, maintaining a card game is to create card value that players can agree with.

Why do players spend so much money that they just want to draw out a character they like?

Obviously, this is how players recognize the value of cards in the game.

Just like collecting, if the collector thinks the collection is valuable, then the collection is valuable, otherwise it is just a pile of rags.

And how to make players recognize the value of cards, the simplest point is to apply IP.

Using an existing IP, players clearly know the corresponding characters of the cards.

But if it is an IP of a bad street, such as Journey to the West and Three Kingdoms, how can players recognize the value of the card and stay in the game?

Two simple words: numerical values.

If IP is the skin of a card game, then the value is the soul of a card game.

For example, in the previous life, the IP of the Three Kingdoms itself is actually rotten, why can it rise up with so many Three Kingdoms IPs on the market?

It has even achieved stable operation for three years, and the turnover has exceeded 4 billion

It's because of the success of its stat creation, including a welfare concept created for players in the game.

For example, the first day of sign-in, the first week of sign-in, half-month sign-in, and a copy of customs clearance to send ingots.

In four simple words: numerical stimulus.

I don't say if these perks are real or fake, but at least they do motivate the player numerically and keep them going.

Why do so many mobile games give benefits, and there are such numerical stimuli?

The answer is simple, because no manufacturer would dare not do this.

In fact, with these things, the player should still be stuck at a certain point, but the more you give, the more generous the player will feel.

Able to keep most players as much as possible.

But if you don't give away anything, even if the progress is the same, players will feel like you're stuck in the game.

And these core systems, for those big manufacturers, if there is a finished game, then it is still easy to be taken away.

So after careful consideration, Chen Xu temporarily decided to put this piece aground.

It's not just because the card game has a generally bad reputation.

In fact, whether any game is good or not is also a matter of opinion.

It's like someone likes spicy food, and some people like sweet food.

I don't think it's good, I just don't like this type, it's everyone's right.

Understandable.

The real point is that Chen Xu feels that it is easy for him to make wedding dresses for others when he is developing this kind of card game.

At least you have to wait for you to have a certain amount of promotion capital and be able to quickly form a Matthew effect in the game market, which is the most appropriate time.

In addition, compared with card games, "Genki Knight" is also more suitable for a user layout model formulated by Chen Xu next.