Game Development: I Built a Game Empire

Time passes day by day, and major domestic manufacturers have also shown their faces on the Internet every once in a while.

Carry out a promotion of the new work.

It's basically a three-kingdom game.

Among them, the PC platform and the mobile platform are the main ones.

In the case of VR platforms, there is no one.

The main reason is that the VR platform has a review mechanism.

You have to have a certain quality to be able to get on the VR platform, which leads to the high cost of games on the VR platform.

Except for first- and second-tier game manufacturers who have the strength and confidence to make VR games, ordinary small factories basically don't have that capital.

And this official event is a bit of a chicken rib for those manufacturers who have the ability to make VR platform games.

It's a pity to discard it.

At the same time, during this period of time, "Genki Knight", which had dominated the list for a period of time, has also lost its shadow on the best-selling list.

The most important thing is the game itself, and Chen Xu did not make too much krypton content for its content.

Including the previous major version of the update, except for the addition of a new character, there is no other place to need players for kryptonite.

It's more about the content of the game, and an update made with new modes.

............

In the Fengyun game office, a daily brainstorming activity.

Everyone got together to discuss some of the game industry and share some of their ideas.

At this time, Han Yue asked Chen Xu with some apprehension: "Mr. Chen, the turnover of "Genki Knight" this month is only about 5 million, should we add a few new characters in the subsequent version?"

The flow of "Genki Knight" has always been her staring at, including feedback from outsourced customer service, as well as some official external information releases.

In fact, Han Yue herself doesn't know that all the things she is doing now have something to do with operations.

And this is also Chen Xu's intention, mainly to slowly cultivate a concept of its operation.

Good operation is also very important for a product.

In the previous life, why did Tianhu start and collapse directly in the end?

It has to do with the operation of the game.

And even if it encounters this kind of pit operation, it disgusts the players of "Three Kingdoms" over and over again, but the feelings for "Three Kingdoms" and the love for this gameplay.

It still makes this game have many loyal fans, which shows its charm.

But for Chen Xu, he doesn't want his games to become like this.

Although there are only two or three projects in Fengyun Games now, he still has the energy to be able to control it, but with more and more game products in the future.

There is certainly no shortage of multiplayer games that will last for a long time.

In this case, there must be an operation team, so in Chen Xu's view.

An operating concept of the Fengyun Games team should probably need to be confirmed.

"Any game, no matter what the payment method, has ups and downs, the upper limit of "Genki Knight" is placed here, it seems to be a free in-app purchase game, but it is actually no different from a buyout, because there is no repeated consumption point, and the flow will be further reduced in the future. "

Because of the idea of cultivating Han Yue to operate the game later, Chen Xu also explained a lot to the other party at this time.

"Crazy characters may make the short-term revenue of the game itself look good, but it can't ensure the balance and characteristics of the characters, and what consumes is a long-term vitality of the game. "

"In the future, the operation of Fengyun Games will be a long-term model, rather than a marquee to follow the project. Chen Xu said here.

In the previous life, why did so many games take a method of killing chickens and eggs, forcibly deceiving Krypton and consuming the long-term vitality of the game?

Mainly because of the structure of the game industry, an operation team does not follow the game all the time.

An operations team may only be responsible for the first three months of the game, and after three months, when a new game comes out within the company, the operation team will move on to a new project.

And at this time, how to make the performance look good?

Naturally, killing chickens and eggs consumes the long-term vitality of the game, as for what should the operation team take over later?

So what are they doing, anyway, they pat their butts and go to the next project.

At the same time, the profitability of the game itself has been raised to a certain extent, and the team that accepts it later should do in order to meet the KPI indicators

Then it can only be more pitiful.

Don't they really know that this will hurt the player and hurt the long-term vitality of the game?

Of course they do, but the point is that they don't run a game all the time.

So here Chen Xu is also thoughtful.

In the future, the operation in Fengyun Game will be a long-term operation.

An operation team is responsible for a project, and then promotes internally based on a series of comprehensive evaluations, player reputation, market reactions, and so on.

Of course, this is a measure in the future, for now, Chen Xu is more talking to Han Yue about the operation of "Genki Knight".

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(PS,Probably tomorrow will be on the shelves~ The results of the niche category are dismal, and the general author estimates that the person is long gone, but fortunately, the author is not the first time to write this type, and I am also psychologically prepared before writing, I hope everyone can continue to support it then.。 ）