Game Development: I Built a Game Empire

From the perspective of profitability, "Genki Knight" is actually operating very well at present.

It can be said that it is a double harvest of word-of-mouth money.

But for Chen Xu, it is not enough to rely on a "Genki Knight".

Because of the gameplay of "Genki Knight", it is destined that the ceiling of this game's krypton gold ceiling is so high.

A triple-A game, often calculated at a cost of 100 million yuan, is still a little difficult for the current game.

Although the lifespan of "Genki Knight" itself is relatively long-lived, as long as it doesn't make any moths, this is basically a game that can be played and operated for a long time.

But because of this, a kryptonite value of the game must also be kept at a certain level, otherwise the life of the game will be greatly affected.

This also sets the tone of Genki Knight, which is basically only after the new version goes live, and new classes are introduced, including skins for some popular classes.

"Genki Knight" revenue growth can maintain a respectable level.

Otherwise, if you make a profit in the future, it is basically pitiful, because the game itself does not repeat the krypton gold points.

In the previous life, "Genki Knight" subsequently launched many krypton service points, including advertising, which were also due to the lack of continuous revenue growth.

After all, the main income of this type of game comes from new players, and the new characters purchased and launched by old players with subsequent versions of updates.

There is no single secondary duplicate pay point in the entire game.

But for Chen Xu, he is not ready to add some more kryptonite points to "Genki Knight".

Because there is no need for that, and the performance of "Genki Knight" itself is already about the same.

The commercial achievements brought by "Genki Knight" have already made Chen Xu a little unexpected.

After sharing and paying taxes, the net income of nearly 15 million in the first month, even some third-tier game manufacturers, few can do it with a game.

This is also why Chen Xu did not pay attention to domestic channels such as Tenghua, Yilong and interactive entertainment.

What's more, at the beginning, Chen Xu was not prepared to rely on "Genki Knight" to become a fat man in one go.

The follow-up profit is insufficient, which has long been expected by Chen Xu.

Its "Genki Knight" carries more of an advanced role.

In Chen Xu's planning, "Genki Knight" plays more of a role in accumulating preliminary users and funds.

Prepare for the next phase.

Including Wang Yong and Jincheng before, the establishment of a user database of Fengyun Games is for this.

It's just that the accumulation of users and simply relying on one product, especially the product of the model of "Genki Knight", is obviously not enough.

Does Genki Knight have users?

Yes, but no!

Because of the large number of users, there is actually not enough stickiness.

This stickiness does not refer to the stickiness to the game, but the stickiness of the user to Fengyun Game and the stickiness to Chen Xu.

So far, the monthly active users of "Genki Knight" are about 11.5 million, and the average daily activity is also between 100~2 million.

It's not top-notch, but it's a first-line level.

But in the exclusive community where the new version is launched, there is a built-in user drainage in the game itself.

Its daily active activity is only about 100,000.

Compared to the terrifying activity of "Genki Knight", it is obvious that this conversion rate proves that the stickiness of Genki Knight players is not so high.

And this kind of user drainage is still a drainage related to game content.

At present, Chen Xu's player users are basically soft users.

Therefore, consolidate users and create enough stickiness to convert these soft users.

It can be said that it is a problem that Chen Xu has to consider at present.

You must know that whether it is this world or the previous life, a platform channel is very important.

It's obviously not advisable to simply develop a game.

It's just that for Chen Xu, being an open platform at present can only be said to be self-defeating.

Because for a platform, games are still quite important.

At present, Chen Xu has only two games, "Under the Legend" and "Genki Knight", which are too small.

As for talking about cooperation with other game manufacturers?

Not to mention the quality of the game, other manufacturers don't look down on Chen Xu.

Not to mention stepping into the field of platforms, that is, standing on the opposite side of Tenghua, Yilong, and Interactive Entertainment, as well as some other platforms.

So what Chen Xu plans to do at present is to create a closed-loop circle.

LIKE BLIZZARD'S BATTLE.NET IN THE PREVIOUS LIFE, WEGAME AT THE BEGINNING OF PENGUINS, AND PLATFORMS LIKE UBISOFT AND EA.

Integrate their own game resources, and many manufacturers in this world do the same.

Develop a game that is attractive enough to be used as a fist product, and make it a card.

Then wait until the number of players has accumulated to a certain number, and it is sticky enough to be fully rolled out.

For example, in the previous life Penguin's WEGAME, this was the case, first with several of its fist products, as well as a huge number of social users, to carry out an early user introduction to the platform.

When it reaches the middle stage, it will add fist-level products to consolidate the entire ecological environment.

In a way, WEgame was part of the success.

Because on its platform, there are also single games with more than 2 million sales.

It's a pity that in the follow-up stable layout, there were some accidents in the middle, because a fist-level game represented by it could not be launched due to version number problems.

As a result, his vitality was greatly damaged, and he could only recuperate and wait for a comeback one day.