Game Development: I Built a Game Empire

As time progresses.

October 1st will soon arrive.

During this period, the switch had a physical cartridge.

It has also been sent to major offline dealers.

At the same time, the promotion of the switch itself is not overwhelming.

But it’s also on the scale of a 3A drama

…………

In an apartment in Shanghai.

Yang Xu was sleeping on the sofa, watching an advertisement video about switch on her phone, and couldn't help but show a heart-beating expression on her face.

What is playing on the screen is a switch advertisement.

A couple is playing games at home.

Sitting on the sofa, each person holds a handle.

Playing on the big screen is the screen content of"Super Mario: Odyssey" revealed by Fengyun Games at the previous press conference.

This is also a game that can be played by two people.

Later, at a weekend party, a group of people drank drinks at home and played games about who was the mole and the jelly bean man.

Finally, after the commercial ends, the narration comes on.

Switch to enjoy gaming anytime, anywhere!

This 043 video made Yang Xu a little excited.

Of course, I am not attracted by the fact that the person in the game actually has a girlfriend.

In fact, he also has a powerful girlfriend.

What really interests him is a feature of the switch and the games in it.

Normally he doesn't have much time to play games.

The main reason is that it is a bit far from where I work.

When commuting to and from get off work, you spend at least three hours sitting on the subway.

So he usually plays mobile games or watches short videos to pass the time.

But in fact, he is still not interested in mobile games.

Of course, in the final analysis, it is still a bit poor.

Because if you want to have fun with mobile games, they are quite expensive.

For a game with a buyout system, a few hundred dollars seems quite expensive.

But once you buy it out, all game content will be unlocked.

But mobile games are different.

If you spend 648 krypton, there is a high probability that you will get nothing at all.

Another point is that this game on switch looks very cute.

Whether it’s Animal Crossing or Super Mario Odyssey.

It doesn’t seem like you can’t bring your girlfriend to play with you!

If your girlfriend can feel the joy of the game.

Then from now on, you can completely buy games openly!

And the switch is really not expensive, it only costs 1,799 yuan.

Even if you purchase all four first-release games, plus a one-year membership, it will only cost you less than 3,000 yuan!

Thinking of this, Yang Xu couldn't wait any longer.

Immediately open the official website of Fengyun Games and want to make a purchase

………………

There are many people like Yang Xu, both online and offline.

There are many concerned players making purchases.

As for supply issues, 2 million units are in stock domestically.

Overseas, because the machine has just passed the review, publicity and distribution have only begun.

Therefore, it is not included in the statistics for the time being.

However, Chen Xu believes that the initial domestic stock volume of 2 million units is almost enough.

After all, for most players, switch is a brand new handheld product.

Rather than being like the previous generation of Nintendo, there was a successful product like 3DS before the switch.

In Fengyun Games, Zhang Jiaping looked excited and depressed:"Mr. Chen, the sales volume on the first day has already reached 64." The reason for being excited is naturally because Zhang Jiaping never expected that the sales volume of the switch on the first day could be so high. Reached 64.

You know, this is a handheld machine!

Before this, it was considered by most people to be a product that has been eliminated by the times.

The sales volume of 64 is almost the same as the sales volume in half a year before they were acquired.

(beab) But the depressing part is that if they sell one copy, they will lose 140. (To read Baoshuang novels, go to Feilu Novel Network!)

Currently, 64 units have been sold, which means they have now lost nearly 100 million.

Seeing this number made him feel a little frightened.

"What about the game?"Chen Xu didn't have many emotional fluctuations.

It was only 100 million. When he set the price, he had already thought about it. If he is not willing to spend money to seize the market and cultivate the market, how can he make big money in the future? []

Besides, this is just selling. The machine is losing money, but the game is not unprofitable.

"The current highest-selling game is"Super Mario: Odyssey", with current digital and physical shipments totaling 510,000 copies."

"Ranked second is"Assemble!""Animal Crossing" 450,000 copies"

"As for who is the mole and the jelly beans, there are 310,000 copies of the jelly beans and 130,000 copies of who is the mole."

"As for the membership service, because all new players will receive a 7-day gift when they join, there is no statistics yet."

Here Han Yue also gave relevant data to Chen Xu.

It was different from a previous situation on the Internet.

The most popular one was the insider, but it was the last one in terms of sales, and the jelly bean man was also the second last.

Finally, in"Super Mario: Odyssey", which was announced at the press conference, was unsurprisingly ranked first.

And in second place was Animal Crossing.

This was actually not what Chen Xu expected.

Because Fall Guys Playing with"Who is the Insider" is more of a traffic game.

For Fall Guys, it's okay because playing alone can actually be quite fun.

But with"Who is the Insider", the experience of playing with strangers is definitely There is a big gap between playing with friends.

So the sales volume is far less than the popularity, which is normal.

And the sales ratio of"Super Mario: Odyssey" to the machine is not too surprising.

After all, it is the early stage of the game's release, and it has not yet There are too many game choices.

Players who bought the game must have bought the game, otherwise it would be impossible to buy a game console to support it, right?

As the finale of the press conference,"Super Mario: Odyssey" obviously attracted many players. first choice

"After collecting the data, it is almost possible to contact third-party game manufacturers. First, find independent studios and game designers who have signed contracts with the platform."Chen Xu looked at Han Yue and said.

The subsequent Switch game lineup cannot all rely on the first party of Fengyun Games.

Therefore, the participation of third parties is inevitable.

And they cannot all be transplanted games.

There is also a need for specialized personnel

The best way for the studio and designers to develop the switch is to show them a future for the switch.

Of course, this will take some time to prove.

When Chen Xu is preparing for the subsequent switch content.

The game The industry also received detailed data about switch.