Game Development: I Built a Game Empire

Because "Genki Knight" itself is destined to not be a game with heavy kryptonite.

If one of the characters in it sells for twenty or thirty or more, the game is doomed.

In terms of game content, there is nothing wrong with that, as these are new additions in their own right.

But it gives the player a feeling of unworthiness.

Because the positioning of "Genki Knight" itself is a casual light micro-krypton game.

Why is it that the vast majority of mobile games and web games generally have a first-rush and level package of 6 yuan, or 10 to 30 yuan?

It's all about creating a worthwhile concept for players.

Coupled with the PVE gameplay of "Genki Knight", there is a lack of a way to show off.

This takes the player's impulse to pay down another notch.

Of course, there is a more important point, that is, Chen Xu didn't want to rely on "Genki Knight" to become a fat man in one go.

Because even if the payment system of "Genki Knight" is made to an extreme with the numerical curve, regardless of the impact of word-of-mouth in the follow-up.

In fact, it can't make too much money, and the ceiling has already determined a height that it can reach.

In the previous life, the record of the highest monthly turnover of "The King" was 9.2 billion.

"Genki Knight" will make the payment system to death, and it is impossible to reach this number.

Because this is no longer a problem of operation and promotion, there is also a problem of the payment system, it is just a simple problem of game attributes.

"The King" can achieve a monthly turnover of nearly 10 billion, in addition to relying on the social giant Penguin.

There is also a very targeted marketing strategy.

What's more important is the nature of the game itself.

Before the birth of the king, the name of the game was still heroic battle traces.

During the same period within Penguin, several MOBA-like games were developed by different studios.

Among them, the king is not the most outstanding one, but is the most famous for another product called the National Super God.

But why is it that the same penguin product, the national supergod is surpassed by the king when he occupies the first opportunity?

That is, the king himself has found a right path.

That is how to achieve the ultimate human-computer interaction experience of MOBA games on mobile phones.

There are also social attributes that are quite compatible with penguins, as well as a very low threshold for the game to get started.

And after finally changing his name to Glory of Kings, he established his status as the first brother in one fell swoop.

It can be said that even if the king is not a penguin product, but another manufacturer's.

As long as you have a certain ability to publicize and distribute, you can be successful in seizing an initial market and making a reputation before other manufacturers have reacted.

It's just that it can't reach the scale of the world under the Penguin banner.

But if you want to become a prince on one side, there is still no problem.

Of course, if it is a manufacturer with no background, like Chen Xu now, he is still being targeted.

That may be the end of being crushed.

Similarly, the game "Genki Knight", even if it is operated by Penguin, it will not reach the height of the king.

This is the upper limit of the target group for which the game itself is developed and the attributes of the game.

"Don't worry, "Genki Knight" will definitely make money. Chen Xu looked at the few students around him, smiled and said, but he didn't explain much.

"Come on, senior, let's get rid of that wanderer! We bought all the characters we can buy!" one of the students, Qin Yi, shook the mobile phone in his hand to cheer up.

"That's right, senior, "Genki Knight" will definitely succeed!" Another student named Chen Qingzhu also waved her fist.

Chen Xu smiled: "Then thank you for your support, I'll pay attention to the data related to "Genki Knight" first." "

"Senior, come on!" several people blessed Chen Xu again.

After saying goodbye to a few people, Chen Xu left the second floor and went to the first floor, and went to Han Yue and the others to ask about the latest data.

Not only Chen Xu, but also many game media also pay attention to the relevant data of the two games "Genki Knight" and "City of Legends".

After all, there are no blockbuster games launched recently, and the game itself is hard to match with Chen Xu's game, which is also a big hot spot.

If you win the party, they have a topic to write about in the media, and if Chen Xu wins, there is also a topic to write about.

At one o'clock in the afternoon, Chen Xu opened his game editor, and Zhao Shan and the four of them also gathered around Chen Xu at this time to look at the latest background data.

Although they are all online on the official game platform, the data of the PC platform and the mobile platform are calculated separately.

One hour of data, the number of downloads on the PC platform is 7169, and the number of downloads on the mobile platform is 12306.

There are no player ratings yet, and unlike ordinary channel platforms, if you want to evaluate the game on the official platform, you need to play for 2 hours.

It is mainly a strategy formulated for some games to score points.

The number of downloads on the mobile platform is a little higher, which is actually normal, including the fact that the resources are indeed biased towards the mobile platform when promoting.

And in terms of the amount of content in the game, the slightly fragmented "Genki Knight" is also more suitable for mobile platforms.