Diamond company shoots commercials, you shoot Titanic

In a high-end residential area in Shanghai, the general manager of Bomanli Jewelry was sleeping soundly.

Suddenly, the phone rang.

He picked up the phone and saw that it was the chairman calling.

In the past two or three days, he had only talked to the chairman about the diamond advertisement.

Contacting him so late, could it be that the diamonds were in short supply and they needed to replenish the stock?

The general manager rubbed his eyes, answered the phone, and greeted him cheerfully. The next moment, the chairman's angry voice came from the phone:"Xiao Wu, didn't you say that Jiahe Diamond made a bad movie? Go online and see for yourself!"

After that, the phone was hung up.

The general manager was stunned.

Immediately, his brain reacted and shuddered.

With trembling hands, he opened his own live broadcast room and Jiahe's live broadcast room.

Seeing that the number of Jiahe's people had soared to 20 million.

He slapped himself directly.

What the hell? Are you dreaming?

Isn't it a bad movie?

The general manager immediately quit Taobao and was about to open the news website to search for what was going on when a message popped up on the chat software.

Daughter:"Dad, my classmates said Titanic is a great movie. We can't buy tickets. Can you help us get two tickets?"

The general manager's face turned green instantly.

《Titanic" Isn't that an advertisement for Jiahe Diamond?

His daughter actually asked him to help get tickets to watch a competitor's movie?!

Ridiculous!

It seems that Jiahe's advertisement has exploded...

It's over, something big is going to happen.

His green face turned a little paler.

Ignoring his daughter's message, he quickly opened the address book and called the director of the marketing department.

……

In stark contrast to the panicked senior executives of Bermanli Jewelry, the chairman of Jiahe was grinning from ear to ear.

He had just received an evaluation report from the marketing department.

According to the popularity of the live broadcast room, the Heart of Nature series of diamonds, that is, the Heart of the Ocean and Heart of the Forest diamonds, may directly refresh the sales record of the series of diamonds!

Jiahe originally accounted for 21% of the diamond market.

In the next quarter, the diamond market will rise because of"Titanic".

Jiahe's market share is expected to reach 30%!

However, all of this is just estimated data.

The official sale will not start until 9:00 in the morning, and only then can we see the market situation more accurately.

The chairman looked at the report on the tablet, his face full of wrinkles with smiles, and praised

"Good, very good!"

He put down the tablet and simply opened the company's live broadcast room to see the front-line situation in person.

I guess everyone is asking about diamond styles.

As soon as he entered the live broadcast room, he was a little confused.

What are these comments saying???

Did he not walk into the wrong live broadcast room?

"Husband, let my husband do the live broadcast!"

"I want to see my Xiaoxiao!"

"As expected of my husband, Heart of the Forest is a really nice name."

"I want to see the Forest Heart earrings"

……

Well, from some of the comments, it can be confirmed that this is indeed their live broadcast room.

But what the hell are these husbands?

They are obviously female anchors!

Are they fans of Leo and Zeng Wei?

After staring at the phone for a few minutes, he finally realized that the person who was shouting was actually the director, Chen Xiao?!

It seems that it is time to talk to Chen Xiao about the shares and reveal that he is a shareholder.

The chairman put down his phone, chuckled and shook his head.

I didn't expect that one day he would consider letting shareholders come forward to attract customers.

……

Just as"Titanic" was creating a wave of craze on the Internet.

Time came to 10 o'clock the next morning.

Downstairs of Jiahe Diamond's headquarters.

A black Bentley luxury car drove past the road in front of the door and drove to the underground parking lot.

The old man in the car put down the magazine in his hand and looked at the company's gate.

Hundreds of reporters holding microphones, like a riot, surrounded the company's gate.

The old man frowned slightly.

What happened?

He had only been abroad for three months to recuperate. How could Jiahe cause such a big mess?

"What happened in the company?"

Secretary Liu on the co-pilot seat quickly replied respectfully:"Mr. Zheng, there is no trouble. They are here to interview Chen Xiao."

After speaking, Secretary Liu wiped the sweat off his forehead. He secretly complained in his heart, wondering if he had offended Mr. Zhang. Why did he arrange for him to pick up Mr. Zheng ?

Mr. Zheng Guanglei is the company's largest shareholder, with businesses in various industries.

The problem is that his temper is as bad as his health.

After a few months of recuperation abroad, his health has improved, but his temper seems to be even more irritable.

It's really scary to say a few words to him.

"Chen Xiao?"Mr. Zheng frowned and repeated in a low voice,"Who is Chen Xiao? How come I haven't heard of him?"

Secretary Liu quickly replied,"He is the nephew of our General Manager Zhang, and is responsible for shooting the company's advertisements." Upon hearing this, Zheng Guanglei looked out the window again.

At the entrance of the company, reporters were like crazy, blocking everyone for interviews.

He turned around and looked at Secretary Liu, and said angrily,"What's wrong with Xiao Zhang? How many times have I said, no nepotism! What happened now?"

Secretary Liu was sweating profusely because of his anger,"No, nothing happened, don't be angry, your health is important."

"Why are there so many people around if nothing happened? What good thing did Xiao Zhang's nephew do?"

Secretary Liu wiped the sweat from his forehead and wanted to speak, but didn't know what to say.

After all, the company's advertisement was released as a movie.

After being ridiculed by the whole network for two or three months, it was released yesterday.

It swept all major entertainment charts within six hours of its release.

The movie tickets for the seven-day National Day holiday were sold out overnight.

《"Titanic", Chen Xiao, same diamond, these words are like bombs, wherever they are thrown, they will cause huge traffic.

And Jiahe is the source of these words!

The reporters didn't know where Chen Xiao lived, of course they would go directly to Jiahe.

Seeing him hesitating and embarrassed, Zheng Guanglei became more anxious.

Corruption?

What kind of negative news could attract so many reporters on the day of National Day?!

He slapped his thigh and shouted angrily:"What's the matter? Tell me quickly!"

Secretary Liu's eyelids jumped, and he didn't care about what to say, just said whatever he thought of.

"Chen Xiao shot an advertisement in the form of a movie. It was released last night and received great reviews. Now, the entire Internet is full of news about our company and him."

"This morning, the Heart of Nature series diamonds, which he proposed to sell in the movie, went on sale, and reporters crowded around."

"I just heard from a colleague that Nature's Heart's sales in one hour equal our usual sales in a week."

"What's even scarier is that this movie has only been shown for two or three times.……"

"I guess the reporters couldn't find him, so they gathered downstairs of our company."

Zheng Guanglei heard this and tightened his grip on the magazine.

Diamonds are in a slump right now.

This little guy named Chen Xiao actually used an advertisement to blow up the entire network?

The sales in one hour were comparable to the previous week.

It even attracted hundreds of reporters to block the door on November 11.

So outrageous?

Although he was shocked in his heart, his face was calm and he continued to ask:"What is the charm of this advertisement? How did it explode sales?"

When this question was mentioned, Secretary Liu showed a proud look on his face.

After all, he watched Chen Xiao write the script and shoot it.

"The movie is popular, and everyone buys the same ones. Secondly, Chen Xiao combines diamonds with human qualities and uses the movie to show these qualities. For example, the heart of the forest represents vitality, and the heroine of the movie is a girl with strong vitality. Diamonds also symbolize freedom and unrestrainedness, which are well described in the movie."

Zheng Guanglei was shocked.

What a talent!

He also wanted to go this way.

Last year, he saw that the diamond industry can be said to be a success or failure of love.

But when he wanted to combine other qualities with diamonds, he found it difficult to get consumers to accept it.

He didn't do it, but this little guy named Chen Xiao did it with a movie. What a talent!

"Where is he? When will he return to the company? I want to meet him in person."

Secretary Liu scratched his head and smiled awkwardly,"He... resigned."

"What?!"

Zheng Guanglei immediately sat up straight and said angrily:"Why did you resign? Did you not give him a reward? Or did you have a disagreement over the profit sharing? Hurry up and keep this kind of talent for me!"

Secretary Liu wanted to cry.

How would he know?

He is just a little secretary.

Zheng Guanglei looked at Secretary Liu's embarrassed expression and immediately realized that this matter was definitely not something a secretary could decide. He immediately picked up his mobile phone and called Zhang Jianhua.

As soon as the call was connected, Zheng Guanglei asked quickly:

"Lao Zhang, talents like Xiao Chen should be treated well. Who forced him to resign?"

"He came up with the idea of linking diamonds with other qualities, and even shot an advertisement to get consumers to accept it. He is the hero of our Jiahe!"

"Hurry up and increase the salary and bring the person back to me!"

Zhang Jianhua was confused on the other end of the phone.

"Mr. Zheng, no one forced him."

"He quit his job to become a director. Director Li of the Ministry of Culture contacted him personally to make a promotional film."

"I heard from Mr. Wang from Jiahao that"Titanic" has been registered���Na Film Festival"

"Chen Xiao is a talented director, I can't force him to stay and buy diamonds."

Zheng Guanglei was stunned.

Cannes???

That little guy is going to take the company's commercials to the Cannes Film Festival?

This sounds so outrageous?

After a moment, he finally reacted.

Chen Xiao made a good diamond advertisement and let consumers accept the concept of diamonds. He not only had the same good idea as him.

More importantly, he made a film that made everyone accept diamonds and accept these qualities!

A genius director.

Zheng Guanglei said helplessly:"I know. Okay, it's best to find an opportunity for him to meet me. I also want to meet this great hero."

"OK."

Zheng Guanglei hung up the phone and sent a voice message to his secretary:"Get me a movie ticket with the number of that movie. I'll go to see it this afternoon."

Let's see what kind of movie it is that makes consumers buy it. Diamonds symbolize vitality, wisdom, and freedom.

"Also, send me a copy of the first day box office data after it comes out."

After hanging up the phone, Zheng Guanglei's mouth curled up slightly.

Going to Cannes?

So confident.

He was also a little curious about what position the company's advertisement could achieve in the film industry.