C Ronaldo begged me not to naturalize, Yosi was so envious that he cried

The new crown is a big deal.

"Fuck, Zongsheng Beverage is so domineering this time, the endorsement fee is as high as 120 million yuan?"

"What does this crazy woman Zong Li want to do? How can we live with such advertising fees?"

"He is just a sports star, is there any need to make such a big fuss!"

When Zongsheng Group announced the renewal of its advertising cooperation with Lei Ming, the entire industry was stunned.

This news was like a bombshell, causing an uproar.

Many people find this endorsement incredible. After all, it is 120 million yuan in real money. Even if ordinary people earn so much in two lifetimes, they probably can't earn so much. For Lei Ming, he only needs to cooperate with Zong Sheng to shoot a few sets of advertisements every year to easily get this money. How can this not make people jealous!

Moreover, Lei Ming's identity is quite special. Even if he plays football well, he is just a Chinese after all. No matter how much money he is given, he will not come to China to consume. This makes many opponents see an opportunity!

Many colleagues jumped out to accuse Zong Li, a young woman, of being too willful and reckless. She actually raised the endorsement fee so high all of a sudden, which is simply disrupting the market order!

After all, although there is no explicit regulation on what standards should be in various industries, there are still unspoken rules. Zong Sheng's sudden move really caught many colleagues off guard.

For a time, Zong Sheng Beverage became the target of public criticism, and public opinion on the Internet was also surging.

All kinds of negative comments and criticisms poured in like a tide, putting Zongsheng Group in an unprecedented predicament.

Competitors seized this opportunity and took the opportunity to launch a fierce attack on Zongsheng Beverage, trying to weaken their market share.

Some people publicly accused Zongsheng Beverage of attracting celebrities with high endorsement fees, while ignoring the quality and innovation of the product itself;

Others questioned Zong Li's decision-making ability, believing that she was just pursuing a short-term sensational effect without considering the long-term development of the company, just like a prodigal son.

What's more, they began to spread rumors and discredit the brand image of Zongsheng Beverage, causing great trouble to consumers.

Faced with such a surging public opinion offensive, Zongsheng Group had to urgently launch a crisis public relations plan.

They set up a special team to actively respond to the concerns of all parties, while strengthening communication with the media and the public, striving to clarify the facts and maintain the company's reputation.

Fame and fortune are a double-edged sword. Sometimes it can make a pig fly to the sky, but sometimes it will also pull a high-ranking pig to the bottom of the valley.

Zong Li and Zhai Tianlin may have thought that there would be resistance in the industry, but she really didn't expect that the voice would be so loud that it would implicate the company founded by her father.

When Wahaha founder Zong was asked by reporters in a public place whether he knew about what Zong Li did and what he thought about it, he smiled and said to the camera:

"Now, some people like to do some groundless things, saying that Zongsheng Beverage has actually been burning my money all the time, which is simply nonsense."

"Here, I want to clarify for my daughter. Although she took some money from me in the early stage of founding Zongsheng, she did not take a penny afterwards. She even returned the money with interest at the end of last year."

"Whatever decision Zongsheng makes, there must be a professional team behind it."

"I can only say that existence is reasonable, and young people should still have some spirit of innovation and breakthrough!"

Although Zong did not understand his daughter's situation, he knew very well that his daughter was definitely not a fortune-giving girl. If there was no profit, how could she pay such a high price?

On the other side, Zong Li smiled happily after seeing what her father said to the media.

Even if she faces the pressure in the industry, as long as her father supports her, she will not be afraid.

"Tianlin, what is the current public opinion?"

Zong Li attaches great importance to public opinion on the Internet, because she knows very well that in the Internet age, if one is not good, the brand image of Zongsheng that she has worked so hard to build before may be destroyed. So she still attaches great importance to this point, and has set up a public group for this purpose to maintain the image of the company day and night.

Zhai Tianlin is also worried at this time

The smile on his face was gone. He shook his head while holding some reports and said, "At present, there is still no improvement. There are too many jealous people, so that their psychology has become deformed. They say that Lei Ming is just a Chinese and is not worthy of such a large endorsement fee."

"There are even more unpleasant words!"

Zhai Tianlin did not expect that after announcing the new endorsement with Lei Ming, there would be such a strong reaction. Although Zongsheng Beverage has indeed become famous during this period, its reputation has been led astray. He always feels that if it continues like this, they may be in danger.

The current public relations team has been working non-stop for 24 hours, but it is still unable to compete with the public opinion of the general public. It is really hard to say whether the company's image can be maintained.

Zong Li looked at several reports and sighed, "It's okay. Just use more public relations methods to keep public opinion. I believe that public opinion will calm down after a while. We are upright and have nothing to fear. We don't have to worry too much. "

"For now, this is the only way."

"Okay, go back and have a good rest. Isn't there another Lei Ming game in the evening? Don't you plan to watch it? I don't want to hear the news that someone died suddenly because of watching the game the next day! I will stay here for a while"

"Haha, thank you, President Zong!"

Zhai Tianlin has not slept for a day and a night because of public relations. Although he is very sleepy, he is still insisting. Of course, if possible, Arsenal's game against Crystal Palace in the evening is not to be missed.

Although this game is a game between two teams with a huge gap in strength, Arsenal should not go all out against Crystal Palace. After all, there are various cup games waiting for them after this. Wenger will definitely let the assistant team arrange the players' rest time reasonably.

The game may not be exciting, but he just doesn't want to miss every game and wonderful moment of Lei Ming.

Therefore, no matter how sleepy he was, he would watch the game to the end.

Zong Li obviously knew what this guy was thinking, so she simply asked him to go back to sleep. Anyway, there were people working in shifts 24 hours a day in the PR department, so even if Zhai Tianlin was there, it would not be of much use.

Of course, if Zhai Tianlin was not there, she would need to stay in the company for a while longer in case of dealing with some emergency events.

With Zong's words, Zhai Tianlin could go back and have a good sleep with peace of mind.